Skating Director Program - USFS

Open to skating directors, rink managers, club board members and coaches, the Skating Director Program, presented by U.S. Figure Skating and Learn to Skate USA, offers proven marketing, business development, organizational leadership and customer growth and retention strategies that will help you take your skating program to the next level. The Skating Director Program has been expanded to the full three-and-a-half days in order to offer attendees a toolkit that allows for effective leadership, business and programming strategies for increased growth, retention and success. Hear from top industry professionals on advancements in programming, technology and data-driven marketing that will inspire, motivate and provide attendees the tools to create a successful and financially viable skating program.


Learn to Skate USA Certified Program Administrator
This certification, a designation provided by Learn to Skate USA, recognizes professionals in the industry who have committed to increasing their knowledge of program administration and retain a track record of program success. Individuals must complete the three courses below, pass course exams and submit required program documents in order to achieve this designation.

  • Skating Director Program – U.S. Figure Skating
  • Programming, Marketing & Promotions – U.S. Ice Rink Association
  • Human Resources or Risk Management – U.S. Ice Rink Association

Intensive Workshops
Intensive workshops will give attendees an opportunity to take a more in depth look and choose specific topics, relevant to their program and facility. Workshops will be offered for the following topics:

  • Social Media and Digital Marketing
  • Bridge Programs
  • Business Basics and Profit
  • Staffing: Interview to Team Player

Educational sessions include:

  • Learn to Skate USA: programming from the grassroots up
  • U.S. Figure Skating: How it works and what we offer to assist our programs and clubs
  • The how, what, when, where and why of programming
  • Increasing retention through specialty and bridge programs
  • Building a strategic, business and financial plan
  • Building your off-ice training program
  • Ask a manager – answers from across the country
  • Individual program consultations
  • Program and fee structure comparison
  • Networking and roundtable discussions

*Participants will earn PSA credits

For more information contact: Susi Wehrli McLaughlin

Skating Director Program - USFS



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